CholZero
Nutra Nano Tech, Los Angeles, CA, has launched CholZero, a dietary supplement to help reduce cholesterol. CholZero’s efficacy comes from enhancing plant sterols with patented nanotechnology. This allows the plant sterols to be better absorb-ed by the body and therefore more effective in their natural cholesterol lowering mechanism associated with fatty foods. Studies from South Korea have confirmed the effectiveness of the nano-enhanced plant sterols in reducing LDL cholesterol, while maintaining HDL cholesterol.